![]() ![]() The iPad Pro doesn’t try to be a traditional laptop, but it certainly tries to capture a lot of their usefulness, and this is especially the case for the 2018 iPad Pro. Built upon the shoulders of the original iPad, the iPad Pro family takes things one step further, building towards not just a bigger and better iPad, but by giving the tablet the features that are needed for productivity and content creation, at both a hardware and a software level. The traditional 9.7-inch iPad needs no introduction, and while the iPad Pro is a little less known, the difference isn’t by much. This market has been slower to develop, but it’s also important for its own reasons, as it’s the real crossover point between tablets as envisioned by the iPad, and the traditional PC laptop market.Īpple for their part has opted to go after both of these markets, and has done so successfully. On the other hand is the far more exclusive market for high-end, productivity-oriented tablets devices that don’t just consume content, but create it as well. ![]() ![]() On the one hand are the cheap content consumption devices – the iPads, Fire TVs, and myriad of cheap Android tablets. One needs only look at all the various PC 2-in-1s and convertibles to see the influence tablets have made on the traditional laptop market, forcing these many clamshells into becoming something more.Īs a consequence of the introduction of modern tablets and their subsequent efforts to secure their own place in the market, we’ve essentially seen the tablet and tablet-alike market bifurcate into two real clusters of tablet designs. But more importantly still, the tablet concept is everywhere even if “pure” tablets themselves aren’t. Tablets weren’t the next smartphone – and indeed the sales of dedicated tablets are downright soft – and yet at the same time tablets have successfully carved out a meaningful niche for themselves. I think it’s safe to say that in 2018, the tablet market has not shaped up like anyone had expected, not even Apple. ![]()
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December 2022
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